{"id":1066,"date":"2026-04-13T06:09:04","date_gmt":"2026-04-13T06:09:04","guid":{"rendered":"https:\/\/moto-smart.co.jp\/?post_type=news&p=1066"},"modified":"2026-06-05T01:36:25","modified_gmt":"2026-06-05T01:36:25","slug":"otaorder","status":"publish","type":"news","link":"https:\/\/moto-smart.co.jp\/ko\/column\/otaorder\/","title":{"rendered":"Airbnb, Booking, Agoda \uc758\uc874\uc5d0\uc11c \ubc97\uc5b4\ub098\ub294 \uc804\ub7b5"},"content":{"rendered":"

\u2018OTA \uc758\uc874 \uc2dc\ub300\u2019\uc5d0\uc11c \u2018\uc790\uccb4 \uace0\uac1d \uc720\uce58
\n\uce58\uc640 \uc7ac\ubc29\ubb38 \uace0\uac1d \uc804\ub7b5\uc758 \uc2dc\ub300\u2019\ub85c<\/h3>\n

\ud604\uc7ac \ub9ce\uc740 \ubbfc\ubc15\u00b7\uc5ec\uad00 \uc6b4\uc601\uc790\ub4e4\uc740 Airbnb, Booking, Agoda, Expedia\uc640 \uac19\uc740 OTA(\uc628\ub77c\uc778 \uc5ec\ud589 \uc608\uc57d \ud50c\ub7ab\ud3fc)\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\ubb3c\ub860 OTA\ub294 \ub9e4\uc6b0 \ud3b8\ub9ac\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud55c\ud3b8\uc73c\ub85c\ub294 OTA\uc5d0 \uc9c0\ub098\uce58\uac8c \uc758\uc874\ud558\uace0 \uc788\ub294 \uc219\uc18c\ub3c4 \uc801\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.
\n\uc608\ub97c \ub4e4\uc5b4,<\/p>\n

    \n
  1. \ub192\uc740 \uc218\uc218\ub8cc \ubd80\ub2f4<\/li>\n
  2. \uacfc\ub3c4\ud55c \uac00\uaca9 \uacbd\uc7c1\uc5d0 \ub178\ucd9c\ub41c\ub2e4<\/li>\n
  3. \uc7ac\ubc29\ubb38 \uace0\uac1d \ud655\ubcf4\uac00 \uc5b4\ub835\ub2e4<\/li>\n
  4. OTA \uc815\ucc45 \ubcc0\uacbd\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4<\/li>\n
  5. \uc608\uae30\uce58 \uc54a\uc740 \uacc4\uc815 \uc815\uc9c0 \uc704\ud5d8<\/li>\n
  6. \ub192\uc740 \ube44\uc6a9\uc73c\ub85c \uc778\ud574 \uc218\uc775\uc131\uc774 \uc545\ud654\ub41c\ub2e4<\/li>\n<\/ol>\n

    \uc774\ucc98\ub7fc OTA\ub294 \ubd84\uba85 \uac15\ub825\ud55c \ud310\ub9e4 \ucc44\ub110\uc774\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ub2e4\uc591\ud55c \uacfc\uc81c\ub3c4 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub807\ub2e4\uba74 \uc55e\uc73c\ub85c\uc758 \ubbfc\ubc15\u00b7\uc5ec\uad00 \uc6b4\uc601\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \u2018OTA \uc758\uc874\u2019\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

    \uacf5\uc2e4\uc744 \uc218\uc775\uc73c\ub85c \ubc14\uafb8\ub2e4<\/a><\/div>\n

    OTA \uc758\uc874\uc774 \uc704\ud5d8\ud55c \uc774\uc720<\/h3>\n

    OTA\ub294 \uac15\ub825\ud55c \uace0\uac1d \uc720\uc785 \ud6a8\uacfc\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \u2018\ubaa8\ub4e0 \uace0\uac1d \uc720\uce58\ub97c \uc678\ubd80 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\uc874\ud558\ub294 \uac83\u2019<\/strong>
    \n\uc740 \uacbd\uc601 \uce21\uba74\uc5d0\uc11c \ub9e4\uc6b0 \ubd88\uc548\uc815\ud55c \uad6c\uc870\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\n\uc608\ub97c \ub4e4\uc5b4 Airbnb\uc758 \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd, \ub9ac\ubdf0 \ud3c9\uc810 \ud558\ub77d, \uacc4\uc815 \uc81c\ud55c \ub610\ub294 \uc815\uc9c0, \uac00\uaca9 \uacbd\uc7c1 \uc2ec\ud654 \ub4f1\uc73c\ub85c \uc778\ud574 \ub2e8 \ud55c \ubc88\uc758 \ubcc0\ud654\ub9cc\uc73c\ub85c\ub3c4 \uc608\uc57d\ub960\uc774 \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub610\ud55c, OTA \uc218\uc218\ub8cc<\/strong> \uc5ed\uc2dc \uc218\uc775\uc131\uc744 \uc555\ubc15\ud558\ub294 \uc911\uc694\ud55c \uc694\uc778\uc785\ub2c8\ub2e4.\n\n\uc2e4\uc81c\ub85c OTA \uc218\uc218\ub8cc, \uad00\ub9ac\ud68c\uc0ac \uc218\uc218\ub8cc, \uccad\uc18c \ube44\uc6a9 \ub4f1\uc744 \ubaa8\ub450 \ucc28\uac10\ud558\uace0 \ub098\uba74, \u201c\ub9e4\ucd9c\uc740 \uc788\ub294\ub370 \uc218\uc775\uc774 \ub0a8\uc9c0 \uc54a\ub294\u201d \uc0c1\ud669\uc5d0 \ub193\uc774\ub294 \uacbd\uc6b0\ub3c4 \uc801\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n\n\u2018\uac00\uaca9 \uc778\ud558\u2019\ub9cc\uc73c\ub85c\ub294 \ud574\uacb0\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong>\n\n\uacf5\uc2e4\uc774 \ub298\uc5b4\ub098\uba74 \ub9ce\uc740 \uc624\ub108\ub4e4\uc774 \u2018\uac00\uaca9 \uc778\ud558\u2019<\/strong>\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.\n\n\ud558\uc9c0\ub9cc \uac00\uaca9 \uacbd\uc7c1\uc5d0\ub9cc \uc758\uc874\ud560 \uacbd\uc6b0 \uc218\uc775\ub960 \ud558\ub77d, \uc800\uac00 \uace0\uac1d\uce35 \uc9d1\uc911, \uacb0\uad6d \ub9ac\ubdf0 \ud488\uc9c8 \uc800\ud558\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\n\ud604\uc7ac\uc758 \ubbfc\ubc15 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \u2018\uc800\ub834\ud558\ub2e4\u2019\ub294 \uc774\uc720\ub9cc\uc73c\ub85c \uc120\ud0dd\ubc1b\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

    \uc73c\ub85c\ub294 \uace0\uac1d\uacfc \uc9c1\uc811 \uad00\uacc4\ub97c \ub9cc\ub4dc\ub294 \ud798\uc774 \uacbd\uc7c1\ub825\uc785\ub2c8\ub2e4<\/h3>\n

    \uc55e\uc73c\ub85c\uc758 \uc2dc\ub300\uc5d0 \uc911\uc694\ud55c \uac83\uc740 \uac8c\uc2a4\ud2b8\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.
    \n\uc608\ub97c \ub4e4\uc5b4,<\/p>\n

      \n
    1. \uc7ac\ubc29\ubb38 \uace0\uac1d \ub298\ub9ac\uae30<\/li>\n
    2. \uacf5\uc2dd \ud648\ud398\uc774\uc9c0 \uc9c1\uc811 \uc608\uc57d<\/li>\n
    3. SNS \ud64d\ubcf4<\/li>\n
    4. LINE\u00b7WeChat\u00b7WhatsApp \uace0\uac1d \uc5f0\uacb0 \ub3d9\uc120<\/li>\n
    5. \uc219\uc18c\uc758 \uc790\uccb4 \ube0c\ub79c\ub4dc\ud654<\/li>\n<\/ol>\n

      \uc774\ucc98\ub7fc \u2018OTA \uc774\uc678\uc758 \uacbd\ub85c\uc5d0\uc11c\ub3c4 \uc608\uc57d\uc774 \ubc1c\uc0dd\ud558\ub294 \uad6c\uc870\u2019\ub97c \ub9cc\ub4dc\ub294 \uac83<\/strong>\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.\n\n\uc7ac\ubc29\ubb38 \uace0\uac1d\uc740 \uac00\uc7a5 \ud070 \uc790\uc0b0\uc785\ub2c8\ub2e4.<\/strong>\n\n\uc2e4\uc81c\ub85c \uc218\uc775\uc131\uc774 \ub192\uc740 \uc219\uc18c\ub4e4\uc740 \u2018\uc7ac\ubc29\ubb38 \uace0\uac1d\u2019<\/strong>\uc744 \uafb8\uc900\ud788 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\n\ud55c \ubc88 \uc219\ubc15\ud55c \uac8c\uc2a4\ud2b8\uac00 \u201c\ub2e4\uc2dc \ubc29\ubb38\ud558\uace0 \uc2f6\ub2e4\u201d, \u201c\uce5c\uad6c\uc5d0\uac8c \ucd94\ucc9c\ud558\uace0 \uc2f6\ub2e4\u201d, \u201c\ub2e4\uc74c\uc5d0\ub294 \uc9c1\uc811 \uc608\uc57d\ud558\uace0 \uc2f6\ub2e4\u201d
      \n\uace0 \uc0dd\uac01\ud558\uac8c \ub418\uba74, OTA \uc218\uc218\ub8cc\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\ub294 \uc548\uc815\uc801\uc778 \uc6b4\uc601\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

      \uc9c1\uc811 \uc608\uc57d\uc774 \ub298\uc5b4\ub098\ub294 \uc219\uc18c\uc5d0\ub294 \uacf5\ud1b5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n\n\uadf8\uac83\uc740 \ubc14\ub85c \u2018\uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc6b4\uc601\u2019<\/strong>\uc785\ub2c8\ub2e4.\n\n\uc608\ub97c \ub4e4\uc5b4, \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc548\ub0b4, \ub6f0\uc5b4\ub09c \uccad\uacb0 \uc0c1\ud0dc, \ub192\uc740 \ub9ac\ubdf0 \ud3c9\uc810, \ub2e4\uad6d\uc5b4 \uc9c0\uc6d0, \ud638\uc2a4\ud2b8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac10, \uc77c\ubcf8 \ubb38\ud654 \uccb4\ud5d8 \ub4f1 \ub2e8\uc21c\ud55c \u2018\uc219\ubc15\u2019\uc744 \ub118\uc5b4 \u2018\uacbd\ud5d8(Experience)\u2019<\/strong>\uc744 \uc81c\uacf5\ud558\ub294 \uc219\uc18c\uc77c\uc218\ub85d \uc7ac\ubc29\ubb38 \uace0\uac1d\uc774 \ub298\uc5b4\ub098\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      MOTO SMART\uc758 \u300c\uad00\ub9ac 2.0\u300d<\/strong>\n\nMOTO SMART\ub294 \ub2e8\uc21c\ud55c \u2018OTA \ub4f1\ub85d \uc911\uc2ec \uc6b4\uc601\u2019\uc774 \uc544\ub2cc, \u300c\uad00\ub9ac 2.0\u300d<\/strong>
      \n\uc774\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.\n\nAI, IoT, \uc6b4\uc601 \uc9c0\uc6d0 \ud638\uc2a4\ud2b8, \uc790\uccb4 \uace0\uac1d \uc720\uc785 \uacbd\ub85c, \uc7ac\ubc29\ubb38 \uace0\uac1d \uc804\ub7b5 \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec, \u2018OTA \uc758\uc874\ub3c4\ub97c \uc904\uc774\ub294 \uc6b4\uc601 \ubaa8\ub378\u2019<\/strong>\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \u2018\ubcf4\uc774\uc9c0 \uc54a\ub294 \uc6b4\uc601\u2019\uc5d0\uc11c \u2018\ubcf4\uc774\ub294 \uc6b4\uc601\u2019\uc73c\ub85c<\/h3>\n

      \uae30\uc874\uc758 \uc704\ud0c1 \uad00\ub9ac \ubc29\uc2dd\uc5d0\uc11c\ub294 \uac8c\uc2a4\ud2b8 \uc815\ubcf4, \uc7ac\ubc29\ubb38 \uace0\uac1d \ud604\ud669, \uc6b4\uc601 \uac1c\uc120 \ud3ec\uc778\ud2b8, \ub9ac\ubdf0 \ubd84\uc11d \ub4f1\uc758 \ub0b4\uc6a9\uc744 \ud30c\uc545\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.\n\n\ud558\uc9c0\ub9cc \uad00\ub9ac 2.0\uc5d0\uc11c\ub294 \ub9e4\ucd9c, \ub9ac\ubdf0, \uac8c\uc2a4\ud2b8 \ubc18\uc751, \uc7ac\ubc29\ubb38 \ud604\ud669 \ub4f1\uc744 \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\n\uadf8 \uacb0\uacfc, \u2018\uc65c \uc608\uc57d\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0\u2019<\/strong>\ub97c \uc774\ud574\ud558\uba74\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc6b4\uc601\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

      OTA \uc758\uc874\ub3c4\ub97c \uc904\uc774\uba74 \uc218\uc775\ub960\uc740 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4<\/strong>\n\nOTA \uc758\uc874\ub3c4\ub97c \ub0ae\ucd94\uba74 \uc218\uc775\uc131\uc740 \ud06c\uac8c \uac1c\uc120\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\n\ub610\ud55c \ub2e8\uc21c\ud55c \uac00\uaca9 \uacbd\uc7c1\uc774 \uc544\ub2cc, \u2018\uace0\uac1d\uc5d0\uac8c \uc120\ud0dd\ubc1b\ub294 \uc219\uc18c\u2019<\/strong>\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.\n\nMOTO SMART\ub294 \u2018OTA \uc758\uc874\ud615 \uc6b4\uc601\u2019\uc774 \uc544\ub2cc, \u2018\uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc790\uae30\uad00\ub9ac \uc6b4\uc601\u2019<\/strong>\uc744 \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubbfc\ubc15\u00b7\uc5ec\uad00 \uacbd\uc601\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"featured_media":1182,"template":"","news_category":[],"class_list":["post-1066","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/news\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/moto-smart.co.jp\/ko\/wp-json\/wp\/v2\/news_category?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}