{"id":43,"date":"2026-04-20T01:03:01","date_gmt":"2026-04-20T01:03:01","guid":{"rendered":"https:\/\/moto-smart.co.jp\/index.php\/interview\/sample-interview1\/"},"modified":"2026-06-05T02:45:22","modified_gmt":"2026-06-05T02:45:22","slug":"crosstalk-1","status":"publish","type":"interview","link":"https:\/\/moto-smart.co.jp\/en\/interview\/crosstalk-1\/","title":{"rendered":"Why Is Hospitality Operations Changing? <br>Management and Frontline Teams Discuss the True Essence of \u201cManagement 2.0\u201d."},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>From the Era of Outsourced Management to the Era of Self-Management Support.<\/strong><\/h2>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>For many years, the hospitality industry\u2014including vacation rentals, inns, and hotels\u2014has largely operated under a model where all management responsibilities are outsourced to a management company.\nThis is what we refer to as the era of \u201cManagement 1.0.\u201d\nHowever, this model also has its limitations.<br \/>\nOwners have limited visibility into day-to-day operations.\nOperating costs are high.\nImprovements to guest reviews tend to happen slowly.<br \/>\nMost importantly, many properties never reach their full potential because opportunities for growth are often limited by the framework of the management company.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>To be fair, traditional management companies do provide valuable services.<br \/>\nUltimately, it was still an outsourced management model.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>That's right. However, with the advancement of AI, IoT, and digital transformation (DX), we are entering an era where owners can manage their properties more effectively themselves.\nThat's why MOTO SMART doesn't aim to do everything on behalf of the owner. Instead,<br \/>\nWe provide support services that empower owners to achieve effective self-management.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What Is Management 2.0?<\/h2>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Management 2.0: MOTO SMART's New Approach to Property Operations<br \/>\nIt's not simply about running properties without staff, right?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>That's right. What we are aiming for is smart operations led by the owner.<br \/>\nFor example, by implementing technologies and systems such as smart locks, remote check-in, multilingual guest guides, AI support, IoT monitoring, and automated messaging,<br \/>\nThe goal is to enable owners to manage tasks themselves that previously depended on a management company.<br \/>\nThat is what we call \u201cManagement 2.0.\u201d<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Nor does it mean owners are left without support.<br \/>\nSo, rather than taking over everything, MOTO SMART supports only the areas where owners need assistance, right?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Exactly. Owners don't need to handle everything themselves. But they also don't need to outsource everything.\n\u201cProfessional support where it's needed\u2014that's the future.\u201d\nWe believe the industry is moving toward a model where experts support only the areas that truly require their expertise.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What Wasn't Possible Under Traditional Management<\/h2>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>When people hear the term \u201cself-management,\u201d<br \/>\nMany owners initially feel that it sounds difficult or complicated.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>That's true. But once operations are systemized, managing a property becomes much easier than most owners expect.<br \/>\nWhat's more, many things that were difficult to achieve under a traditional management company model can often be accomplished through self-management.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>For example, what kinds of things are you referring to?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>A good example is review improvement.\nIn the hospitality industry, reviews have a direct impact on revenue.\nHowever, for large management companies, it can be difficult to provide detailed, property-specific improvements tailored to each individual listing.<br \/>\nOn the other hand, when owners take an active role in operations, the speed of identifying and implementing improvements increases dramatically.\nAs a result, this often leads to better reviews, higher repeat guest rates, improved occupancy, and increased revenue.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Because they have a closer understanding of what's happening on the ground,<br \/>\nSo that's what allows for faster and more detailed improvements, right?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Exactly. Another major benefit is the significant reduction in management costs.\nMany of the tasks that previously required expensive monthly management fees can now be streamlined through digital transformation (DX).\nWe believe this represents a substantial advantage for property owners.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">\u201cMotosakura\u201d is the proof-of-concept model that demonstrates this approach.<\/h2>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>In fact, you're applying and testing this model through your own operations, aren't you?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Yes, exactly. MOTO SAKURA, which we operate ourselves, serves as a real-world demonstration of the Management 2.0 concept.\nBy leveraging AI, IoT, and digital transformation (DX), we are able to deliver high-quality operations with a lean team and minimal manpower.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Your consistently perfect 5.0 reviews are quite remarkable.<br \/>\nThat\u2019s an operational achievement that is almost impossible to accomplish.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>We're grateful to have consistently received outstanding reviews.\nHowever, that isn't simply because we've adopted an unmanned operation model.\nThe real reason is that technology has enabled our team to focus on the areas where human involvement truly matters.\nAs a result, we have been able to further improve the quality of our service.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>How has the business changed in practice after adopting this approach?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Yes, the changes have been significant.\nIn fact, there have been cases where owners switched from outsourced management to self-management and more than doubled their profits.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>DX does not mean cold or impersonal operations.<br \/>\nSo, rather than reducing service quality, it actually helps improve it.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Exactly. Our goal is not simply digital transformation for the sake of efficiency, but rather digital transformation that enhances the guest experience.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">[Management 2.0] From Outsourced Management to Self-Management<br>A New Era of Hospitality Management Designed to Maximize Profit.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"720\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3.jpg\" alt=\"\" class=\"wp-image-1167\" srcset=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3.jpg 1740w, https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3-300x124.jpg 300w, https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3-1024x424.jpg 1024w, https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3-768x318.jpg 768w, https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3-1536x636.jpg 1536w, https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/talk2_bg3-18x7.jpg 18w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Shaping the Future of Hospitality Together.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>How do you envision the future of the hospitality industry?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>I believe the industry is moving away from an era where everything is outsourced to management companies and toward an era where owners take a more active role in running their businesses.\nIn that transition, MOTO SMART aims to be a trusted DX (Digital Transformation) partner, helping owners succeed in this new era of hospitality management.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Not just a management company,<br \/>\nIn other words, you're a partner who helps build and improve operations together with the owner.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Absolutely. I believe the hospitality industry still has tremendous potential for transformation.\nIt can become an industry that is more flexible, more intelligent, and far more profitable than it is today.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future Belongs to Those Who Take on New Challenges.<\/strong><\/h2>\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>What advice would you give to people who are ready to start something new?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/tengyuan3.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Fujiwara<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>MOTO SMART is still a growing company.\nAnd precisely because we are still growing, we have the flexibility and drive to take on new challenges and pursue new possibilities.<br \/>\n\u201cI want to transform the hospitality industry.\u201d\n\u201cI want to build new systems using DX and AI.\u201d\n\u201cI want to create the future with my own hands.\u201d\nIf these ideas resonate with you, we would love to take on that challenge together and build the future side by side.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"interviewer_content\">\n<div class=\"left_content\">\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/moto-smart.co.jp\/wp-content\/uploads\/2026\/04\/chize1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\n<p class=\"name\">Akazawa<\/p>\n<\/div>\n<div class=\"right_content\">\n<p>Management 2.0 is only just beginning.\nLet's build the future of the hospitality industry together.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6f6f6\">We do not aspire to be just another management company.\nOur goal is to become a DX (Digital Transformation) partner that helps shape the future of the hospitality industry.<br>\nNever fear change. Never stop challenging yourself.\nThat is the culture of MOTO SMART.\n\nWe live in an era where there are no fixed answers. And precisely because of that, we have the opportunity to create new standards, new systems, and new ways of thinking.\n\n\u201cI want to take on new challenges.\u201d\n\u201cI want to grow.\u201d\n\u201cI want to build something new.\u201d\n\nIf these aspirations resonate with you, we would love to work together to create the future.\n<br><a href=\"https:\/\/moto-smart.co.jp\/en\/session\/\">Click Here to Register for the Management 2.0 Business Information Session<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":1163,"template":"","interview_category":[9],"class_list":["post-43","interview","type-interview","status-publish","has-post-thumbnail","hentry","interview_category-interview_category1"],"_links":{"self":[{"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/interview\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/interview"}],"about":[{"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/types\/interview"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/media\/1163"}],"wp:attachment":[{"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"interview_category","embeddable":true,"href":"https:\/\/moto-smart.co.jp\/en\/wp-json\/wp\/v2\/interview_category?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}